Iain Duncan Smith has come close to a postcard before with an OWP on 29th March. Today he sank to two "Ordinary People"s on a single show:
The first at 13 mins on the subject of befits caps did not make much sense, but included the phrase, "when most ordinary people can't afford to pay their ...".
The second at 48 mins, in response to (fellow OWPer) Rachel Reeves' comment on living standards, "our economic plan has delivered to ordinary people".
Images from the broadcast.