Tuesday, 28 April 2015

Manifesto Analysis

The Labour Party's manifesto uses the word 'people' 167 times, 'working people' 20 times and the word 'ordinary' only once, in the sentence "Institutional investors will have a duty to act in the best interests of ordinary savers".

The Conservative Manifesto: people = 159, working people = 5, ordinary = none.

The Liberal Democratic Manifesto: people = 167, working people = 2, ordinary = 1, but the sentence is, "Unfair votes, overcentralisation of decision-making, the power of patronage and the influence of powerful corporate lobbies mean ordinary citizens and local communities are too often excluded and sidelined in politics today".

UKIP's Manifesto: people = 81, working people = 1, ordinary = 1 in the sentence, "UK childcare costs are now the most expensive in Europe, and among the highest in the world. Costs can be crippling for ordinary families".

Plaid Cymru's Manifesto (bearing in mind I can only vouch for the English version): people = 47, working people = 26, ordinary = none.

The SNP's Manifesto: people = 85, working people = 0, ordinary = 4, all four in the phrase 'ordinary people'.

The Greens' Manifesto: people = 195, working people = 0, ordinary = 0.

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